Starting a home-based business selling wholesale products can be a great way to earn extra income in South Africa.
With the rise of e-commerce, it’s easier than ever to find suppliers, purchase inventory at wholesale prices, and sell to customers online.
Selling wholesale allows you to buy products in bulk at reduced prices and resell them individually at a markup.
The key is finding trendy, high-demand products that many people want to buy.
Some of the most popular wholesale items to sell from home right now include:
- Jewelry and accessories
- Home decor
- Clothing and shoes
- Beauty and personal care items
- Baby products
- Pet supplies
- Electronics
- Kitchenware
With a relatively small initial investment, you can start small and test different product types.
Look for lightweight, inexpensive products that are easy to store and ship. Build up best-sellers over time.
Selling online via your own e-commerce site or platforms like Takealot, Bidorbuy and OLX allows you to reach customers across South Africa without the overhead of a physical store.
Social media provides a free way to market products.
This article will cover 15 of the most profitable wholesale products you can sell from home to launch your own business in South Africa.
Top 15 Wholesale Products to Sell from Home in South Africa
Jewelry and Accessories
Jewelry is one of the most popular products to sell online, as it tends to have high profit margins and is in constant demand.
Handmade and customized jewelry is on trend, but you can also source wholesale costume jewelry and other accessories like handbags, scarves, and sunglasses.
- Trendy jewelry pieces like layered necklaces, geometric earrings, and stackable rings move quickly. Focus on what’s on-trend each season.
- Cell phone accessories like cases, chargers, earbuds and styluses make great companion sales.
- Sunglasses are easy to store and ship. Offer trendy styles and best-selling name brand looks.
- Handbags and wallets are wardrobe staples. Look for faux leather and vegan options.
Home Décor
The home decor market is booming in South Africa. Find suppliers offering stylish accents at low wholesale prices.
- Wall art and mirrors add visual interest to any room. Canvas prints and inspirational signs are best-sellers.
- Candles and aromatherapy help create an inviting atmosphere. Essential oil diffusers encourage repeat purchases.
- Ornaments and vases allow you to change with the seasons and holidays.
- Faux plants and flowers are low maintenance. Offer a variety of sizes and styles.
Clothing and Shoes
Clothing is one of the most challenging products to sell online, but also has huge upside if you find winning styles.
Focus on basics, athleisure, and shoes.
- Leggings, tank tops, and tees in neutral colors are the basis of any wardrobe
- Athleisure wear like joggers, tops, and gym bags are trendy right now
- Shoes and sandals are easier to ship than clothes. Stick with simple styles that work for many occasions.
Beauty and Personal Care
Self-care and beauty products are largely recession-proof. These make great gift ideas too.
- Candles, diffusers, and bath salts for relaxation
- Nail polish and makeup focus on neutrals and palettes
- Hair accessories like scrunchies are hot right now
- Natural skincare like facial oils and masks
Baby Products
New parents will stock up on all the essentials. Offer mom and baby matching outfits for extra sales.
- Onesies and clothes in the first year sizes sell quickly
- Swaddles, blankets and hooded towels are “must-haves”
- Nursery decor like wall art and hampers
- Diaper bags, bottles and pacifiers are constants
Pet Products
Pet owners adore spoiling their cats, dogs, and other furry friends. Tap into this devoted market.
- Pet toys that appeal to a dog or cat’s natural instincts
- Treats and chews are bought in bulk
- Grooming tools like brushes and nail clippers
- Pet clothing and accessories are hugely popular
Electronics
Mass merchants dominate electronics, but you can carve out a niche with accessories and drones.
- Phone and tablet accessories like cases, cables, and holders
- Smart home tech like security cameras, video doorbells and light bulbs
- Drones and RC toys appeal to hobbyists
Kitchenware
Kitchenware includes cooking utensils, bakeware, appliances and more. Vintage and unique items stand out.
- Coffee mugs with funny or inspirational sayings
- Water bottles and tumblers should be lightweight and BPA-free
- Kitchen tools like silicone utensils, measuring cups, and scales
- Baking pans such as muffin tins, cake pans, and baking sheets
How to Source Top Wholesale Products To Sell in South Africa
Finding the right suppliers is key when selling wholesale products online. Here are some tips for sourcing hot product types:
- Search trade shows and industry directories like the Consumer Goods Council of South Africa
- Find manufacturers within South Africa that offer direct wholesale pricing
- Use worldwide wholesale directories like SaleHoo to access verified suppliers
- Check e-commerce marketplaces like Alibaba, DHGate and Globalsources
- Join Facebook groups for wholesalers to network and find new suppliers
- Go to offline markets like China Malls to discover trendy imports
- Order sample products to test quality and customer response before fully stocking
Cheap products to sell in South Africa
Here are 20 cheap products you can sell in South Africa:
Everyday essentials:
- Phone covers: Everyone needs a phone cover, and they come in a wide variety of styles and prices. You can source them cheaply from wholesalers or online marketplaces.
- Chargers: Portable chargers are always in demand, especially for people who are on the go. You can find them in a variety of capacities and prices.
- Earphones: Everyone needs a good pair of earphones, and there are many affordable options available. You can choose wired or wireless depending on your target audience.
- Reusable water bottles: South Africans are becoming increasingly eco-conscious, and reusable water bottles are a popular choice. You can find them in a variety of styles and materials.
- Sunglasses: Sunglasses are a must-have in South Africa’s sunny climate. You can find them in a variety of styles and prices to suit all budgets.
- Hats: Hats are another great way to protect yourself from the sun. You can find them in a variety of styles and materials, from straw hats to baseball caps.
- Bags: Everyone needs a bag, and there are many affordable options available. You can choose from backpacks, tote bags, messenger bags, and more.
Home and living:
- Decorative lights: String lights, fairy lights, and other decorative lights are a popular way to add ambiance to a home. You can find them in a variety of colors and styles.
- Candles: Candles are another great way to add ambiance and fragrance to a home. You can find them in a variety of scents and sizes.
- Plants: Plants can brighten up any home, and there are many affordable options available. You can choose from succulents, cacti, air plants, and more.
- Storage solutions: Everyone needs storage solutions, and there are many affordable options available. You can find baskets, bins, organizers, and more.
- Kitchenware: There are many affordable kitchenware items that you can sell, such as spatulas, whisks, measuring cups, and more.
Fashion and accessories:
- Jewelry: You can sell a variety of affordable jewelry, such as earrings, necklaces, bracelets, and rings. You can source them from wholesalers or make them yourself.
- Scarves: Scarves are a versatile accessory that can be worn in a variety of ways. You can find them in a variety of colors and patterns.
- Belts: Belts are another essential accessory that can be dressed up or down. You can find them in a variety of styles and materials.
- Socks: Socks are always a popular gift item, and there are many affordable options available. You can find them in a variety of colors, patterns, and lengths.
- Hats: Hats are a great way to add personality to an outfit. You can find them in a variety of styles and materials, from straw hats to beanies.
Food and drink:
- Snacks: Everyone loves a good snack, and there are many affordable options available. You can sell packaged snacks, homemade snacks, or even fresh fruit and vegetables.
- Drinks: Bottled water, juice, and other drinks are always in demand. You can sell them individually or in bulk.
- Coffee and tea: Coffee and tea are popular beverages in South Africa. You can sell them as beans or loose leaf, or you can offer pre-packaged options.
These are just a few ideas to get you started.
Remember to do your research to find products that are in demand and that you can sell at a competitive price.
Consider your target audience and what their needs and wants are.
How to Sell Wholesale Products from Home in South Africa
Once you’ve sourced hot wholesale products, you’re ready to start selling. Here are some tips:
- Create your own e-commerce website using platforms like Shopify or WooCommerce
- Sell on marketplaces like Takealot, Bidorbuy and OLX without managing your own site
- Use social media to market your products and collect orders via DMs and Stories
- Offer special bundles and promotions to encourage larger purchases
- Build loyalty programs and email lists to drive repeat business
- Provide excellent customer service to get reviews and word-of-mouth referrals
- Consider adding print-on-demand for customizable products like t-shirts
- Automate order fulfillment as much as possible to streamline operations
- Reinvest profits into purchasing more hot-selling inventory
Top 10 small business wholesale suppliers in South Africa
Here are some of the top 10 small business wholesale suppliers in South Africa, based on factors like product variety, customer service, and pricing:
1. Makro
Makro is a leading wholesale supplier in South Africa, offering a wide range of products across various categories, including food, electronics, appliances, and household items.
They have multiple stores across the country and also offer online ordering and delivery services.
2. Bidvest
Bidvest is a large conglomerate with a variety of businesses, including a wholesale division.
Bidvest Wholesale offers a wide range of products, including food, beverages, cleaning supplies, and stationery.
They have a strong presence in the food service industry and supply many restaurants and hotels.
3. Massmart
Massmart is another large retailer with a wholesale division.
Massmart Wholesale offers a wide range of products, including groceries, household goods, and clothing.
They have a strong presence in the retail sector and supply many small businesses.
4. Perfect Dealz
Perfect Dealz is a smaller wholesale supplier that specializes in a variety of products, including electronics, appliances, and furniture.
They offer competitive prices and good customer service.
5. Africa Cash & Carry
Africa Cash & Carry is a wholesale and retail company offering a wide range of products, including cosmetics, groceries, and household items.
They prioritize providing customers with value for money.
6. J&E Cash
J&E Cash is one of the largest wholesalers in South Africa, offering a wide range of products, including groceries, beverages, and cleaning supplies.
They have a strong presence in the retail sector and supply many small businesses.
7. Cape Town Wholesalers
Cape Town Wholesalers is a smaller wholesale supplier that specializes in a variety of products, including food, beverages, and cleaning supplies.
They offer competitive prices and good customer service.
8. Durban Wholesalers
Durban Wholesalers is a smaller wholesale supplier that specializes in a variety of products, including food, beverages, and cleaning supplies.
They offer competitive prices and good customer service.
9. Johannesburg Wholesalers
Johannesburg Wholesalers is a smaller wholesale supplier that specializes in a variety of products, including food, beverages, and cleaning supplies.
They offer competitive prices and good customer service.
10. Pretoria Wholesalers
Pretoria Wholesalers is a smaller wholesale supplier that specializes in a variety of products, including food, beverages, and cleaning supplies.
These are just a few of the many great wholesale suppliers in South Africa. It is important to do your research and find a supplier that meets your specific needs and budget.
Here are some tips for finding a good wholesale supplier in South Africa:
- Ask other businesses for recommendations.
- Read online reviews.
- Compare prices from different suppliers.
- Make sure the supplier is reputable and has a good track record.
- Ask about the supplier’s minimum order requirements.
- Ask about the supplier’s payment terms.
- Visit the supplier’s showroom or warehouse if possible.
Final Thoughts
Selling wholesale merchandise from home is an accessible way to start a profitable e-commerce business on the side or as a full-time endeavor.
With a bit of effort in sourcing trendy products and marketing online, you can reach customers across South Africa.
Start small, reinvest earnings, provide exceptional service, and scale up the wholesale products that perform best.
You’ll be on your way to online retail success and added income.
Key Takeaways
- Jewelry, home decor, clothing, beauty products, baby items, pet supplies, electronics, and kitchenware are top-selling wholesale products.
- Source products domestically or from global wholesale marketplaces like Alibaba. Order samples to test.
- Sell through your own e-commerce site, social media, and online marketplaces.
- Offer promotions, loyalty programs and great service to drive repeat business.
- Start small and scale up your inventory of best-selling products.
