How To Become A Freelancer in South Africa

How To Become A Freelancer in South Africa

Who can become a freelancer in South Africa?

Do you have a knack for a certain skill and would like to work for yourself? If so, freelancing may be the perfect opportunity for you.

Freelancing is the practice of taking on jobs or projects from different employers, usually on a short-term or contract basis. This type of work is becoming increasingly popular in South Africa, with more and more people opting to take the plunge into full-time self-employment.

Though freelancing can be an exciting and rewarding career choice, there are many things to consider before you jump into it. 

This article will provide an overview of what freelancing entails and the benefits of freelancing in South Africa. 

We’ll also walk you through the steps you need to take to become a successful freelancer in South Africa, so you can make an informed decision about whether this is the right career path for you.

Overview of What Freelancing in South Africa Entails

At its core, freelancing is a type of self-employment where you take on projects from different employers or clients. 

You are in charge of finding work and negotiating rates, so you can choose which projects and clients you would like to work with.

Freelancers come from a range of backgrounds and industries. 

Some freelancers are web developers, graphic designers, writers, consultants, or musicians. The key is finding the type of projects you are good at and enjoy doing.

Benefits of Freelancing in South Africa

There are many reasons why freelancing is becoming a popular career choice in South Africa. 

From the diverse client base to the increasing number of platforms, South African freelancers have plenty of opportunities to build their profiles and start earning.

To help you decide whether freelancing is the right path for you, here are 7 benefits of freelancing in South Africa that you can look forward to.

a. Access to a Diverse Client Base

South Africa is known for its diverse population, which means there’s no shortage of potential clients to work with. 

From local businesses to international companies, there’s something for every freelancer in South Africa.

b. Ability to Work Remotely

Working remotely is one of the biggest benefits of freelancing in South Africa. 

You can work from the comfort of your own home or even from a beachside café if you’d like!

c. Flexible Hours

As a freelancer, you can work the hours that suit you best. If you prefer to work during the day, you can do that. 

If you’d rather work in the evenings or even on the weekends, that’s also possible.

d. Increased Earning Potential

With the right skills and experience, you can command higher rates than you would if you were employed full-time. 

Furthermore, you can take on as many clients as you can handle, so your earning potential is virtually unlimited.

e. Ability to Update Your Skills

As a freelancer, you can take courses and learn new skills that may help you stand out from the crowd and attract more clients.

And you can do that while working and making money online!

f. Networking Opportunities

One of the best ways to build your profile and generate more clients is to network. 

And as a South African freelancer, you’ll have access to a range of networking events and workshops that can help you make valuable connections.

g. The Future is Bright

Experts predict that the freelancing industry in South Africa will grow exponentially by 2022, so now is the perfect time to start a career as a freelancer.

🤩 So, there you have the 7 benefits of freelancing in South Africa. Why not try freelancing if you’re looking for a new career path? 

You may just find your dream job! 😎

Types of Freelance Jobs in South Africa

As we hinted, there is actually more than one way you can work as a freelancer in South Africa.

So, before diving into the world of freelancing – it’s important to know what freelance jobs are out there and what each one entails.

From web development and graphic design to copywriting and content creation – here are the top types of freelance jobs in South Africa that you should consider.

#1. Web Developer

One of the most popular types of freelancing is web development. 

A web developer is responsible for creating and maintaining websites. This can involve anything from creating the website from scratch to coding and debugging issues.

To be successful as a web developer in South Africa, you need to be up to date with the latest technologies and trends. 

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You should also be able to work on both the front-end and back-end of a website.

2. Graphic Designer

Graphic designers are responsible for creating visuals that are visually appealing and tell a story. This can include anything from logo design, animation, and illustrations to UI/UX design and photo editing.

To make it as a successful graphic designer here in South Africa, you need to have an eye for design, know the latest trends, and be able to create stunning visuals.

3. Copywriting

Another type of job you can do as a freelancer in South Africa is copywriting.

Technically, copywriting is the process of creating copy (or content) to persuade people to take a desired action. This can include anything from blog posts to social media posts, and sales pages.

To be successful as a copywriter, you need to create great content, think strategically, and understand the client’s needs.

4. Content Creator

Content creators are responsible for creating engaging content for different platforms. This can include creating videos, podcasts, and online courses.

Well, you’ve been to TikTok, right?

You can say all those TikTokers are content creators.

And to be successful as a content creator in South Africa, you need to understand the latest trends, create engaging content, and know how to capture your audience’s attention.

5. Social Media Manager

This is a freelancing job I have done before. As a social media, you are responsible for managing a client’s social media accounts. This includes creating content, engaging with followers, and scheduling posts.

See, most brands have more than one social media account. And since they are busy with other stuff and can’t ignore social media, they resort to hiring social media managers.

To make it doing this job, you need to understand the different platforms, have great communication skills, and be able to think strategically.

Related: 9 Popular Types of Freelance Jobs in South Africa.

Steps to Becoming a Freelancer in South Africa

Now that you have a good understanding of what freelancing entails, it’s time to look at the steps you need to take to become a successful freelancer in South Africa.

Step 1: Find Your Niche

The first step to becoming a successful freelancer is to find your niche. 

To say the least, if you’re looking to get hired, picking the right niche can be the key to success🔑. 

The right niche can help you stand out from the competition, find your ideal clients, and ensure you are well-suited to the projects you take on. 

But what is a freelancing niche? 

A freelance niche is basically a focused area of expertise. It could be a particular type of work, industry, or service offered. 

For example, if you are a graphic designer, your niche could be logo design, or if you are a freelance writer, your niche could be technical writing.

Choosing the right niche for your freelancing business is important for finding the right clients and ensuring that you’re a good fit for the work you’re taking on. 

So, how do you pick the best niche for your freelancing business in South Africa? 

Here are some tips: 

  • 🤔Think about what you’re passionate about: Are you passionate about web design, writing, or editing? If so, focus your niche on these areas.
  • 💰Think about what pays well: What kind of projects can you do that can make you money? Research the rates for different types of work and see what you can offer that will give you a competitive rate.
  • 📣Find out what’s trending: What kind of work is in demand right now? Knowing the latest trends in freelancing can help you stay ahead of the competition and find the right clients.
  • 🤝Connect with other freelancers: Networking is an important part of freelancing, so make sure you reach out to other freelancers and see what niches they’re focusing on. 

By following these tips, you’ll be well on your way to finding the best freelancing niche for your business in South Africa. 

Step 2: Define Your Goals for Freelancing

Setting goals is absolutely essential to your success as a freelancer. Goals provide you with direction and clarity and help you stay on track with what you’re working towards📈.

Are you looking to start freelancing part-time or as a side hustle, or are you taking the plunge and making it your full-time gig?

By determining your goals, you can also better plan how to reach them. You can set milestones and track your progress, creating a path to success.

When you’re first starting out, keep your goals achievable. 

If a goal is too big, it can be discouraging when you can’t reach it. Instead, focus on smaller, achievable goals to help you move forward. 🙌

For example, if you’re just starting out, you could decide to first test the waters by doing it as a side hustle, at least for the first 1 year. 

And if things go well, you can now go all in.

Make sure that your goals are realistic, achievable, and measureable. 

That way, you can track your progress and adjust your goals as needed.

Step 3: Audit Your Skills

Step three to become a freelancer in South Africa is to audit your skills and decide which of them you’ll start freelancing with. 

If you’re feeling overwhelmed, don’t worry – it’s easier than you think.

When it comes to doing this, the more detail you can go into, the better. 

Start by listing everything you’ve learned, from your university degree to the online course you took two years ago. 

This could include anything from writing, graphic design, programming, customer service, marketing, and more. Don’t forget to include skills you may not think are valuable, like being able to cook, sew, or fix things.

Once you’ve compiled your list, you can start to narrow it down to the skills that will be most profitable. 

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Think about the services that are in demand and the areas where you have the most experience. 

The more specialized you can be, the better.

At the same time, it’s CRUCIAL to choose skills you actually enjoy doing. 

Freelancing is a great way to make money online in South Africa, but it’s not worth it if you’re not passionate about it. 

Ask yourself, “Would I be happy doing this for the long-term?” If the answer is yes, then you’ve got a winner!

Finally, don’t be afraid to experiment and take risks. You don’t have to stick to one skill set – you can always add new ones over time. 🤗

At the end of the day, the best way to audit your skills is to be honest with yourself. 

Don’t be afraid to ditch the skills you’re not confident in, and focus on the ones you know you’re good at.  

Step 4: Define Your Target Clients


You’ve completed the first three steps in your journey to becoming a freelancer in South Africa – you’ve identified your skills, set up picked a niche, and defined your goals – now it’s time to find your target clients. 🤩

Finding the right clients is like finding the perfect fit for a new pair of shoes: it takes a little bit of trial and error. 

But once you find them, you’ll be on your way to making a living as a freelancer.

Without knowing who is willing to pay for your skills, it’s impossible to make money and grow.

But how?

The first step is to identify the problem you can solve for potential customers. 

What services do you offer, and what can they use them for? Are you a web designer creating custom websites or a content writer producing blog posts? 

Once identified, ask yourself who needs these services. This will help narrow down the types of businesses, industries, and demographics that would benefit from contracting with you. 

Next, think about the people and organizations that are likely to need and are interested in what you offer. 

Are there local companies or associations in need of consulting services? Do small business owners require marketing materials? 

Are there non-profit organizations that need help with their websites? 

You can benefit by using what salespeople call buyer persona. This is a semi-fictional representation of your ideal customer. 

Describe in detail who your target clients are. What is their job title? What do they care about? What do they need help with? 

Once you know who you should target, research and build a list of potential clients. 

Visit their websites, check their social media accounts, and read their reviews. This will help you determine their needs, expectations, and budget. 

Step 5: Package Your Skills Into A Service Offering

In step 3, you audited your skills and identified what you could offer and make money.

Now, package those skills into an offering that makes sense to potential clients – create packages and pricing structures for your basic service offerings.

To make money as a freelancer in South Africa, you need to consider your skills as a service.

This means deciding what services you’re offering, how much each of those services costs and which payment options are available. 

For example, Writing is a skill, and email copywriting is a service. 

Coding is a skill, and web development is a service. 

When creating packages and pricing, think of the value your services will bring to a client. 

For instance, if you offer web design services for small businesses in South Africa, consider how much time it will take to design a website for each business and what value that website could bring. 

Turn your service into a solution for your clients.

Remember, people do not buy services; they buy solutions to their problems. 

Think of how your services can help solve the client’s problem. It makes it easier to sell your services. 

For instance, instead of saying, ‘I offer web design services’, you can say ‘I help small businesses stand out online with captivating website designs. 

Once you have your packages and pricing structure in place, you’re ready to start marketing yourself as a freelancer. 

Step 6: Build a Portfolio

Well, once you’ve packaged your services and are ready to take your business to the next level, step 6 to become a freelancer in South Africa is to build a portfolio 📂!

But, you might ask yourself, “What is a portfolio?” 

Well, a portfolio is a collection of your work that displays your professional skills, experiences, and accomplishments. It’s like a resume but with a more focused purpose – to show potential clients your work and why they should hire you.

Creating a portfolio can be intimidating, especially if you’re just starting out as a freelancer.

But don’t worry! We’ve got you covered. Here are some tips on creating the best portfolio for your freelance business.

  • Choose the right portfolio format. When building your portfolio, decide what type of format you want to use. You can create an online portfolio using a website builder or a physical portfolio using a traditional binder.
  • Include only your best work. When adding to your portfolio, include only your best work. You don’t need to include everything you’ve done – just focus on the projects that best showcase your skills and experience.
  • Keep it organized. Make sure your portfolio is organized in a way that makes sense to potential clients. Group similar projects together and make sure everything is easy to find. 
  • Make it easy to share. Your portfolio should be easy to share with potential clients. Make sure it’s easy to access online or to print out physical copies.

Don’t forget to add testimonials. Add testimonials from past clients to show potential clients that they can trust you and your work.

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Step 7: Develop A Strategy For Finding Clients

Now that you have a portfolio, it’s time to hit the streets and find some clients! 

Developing a strategy for finding clients as freelancers can seem overwhelming, especially if this is your first time embarking on this journey. 

But fear not, we’ve got all the tips & tricks you need to make it successful. 

a. Manage Your Social Media Bios

Your social media bios are essentially mini-billboards for your skills and services. 

Take the time to craft a bio highlighting the most relevant aspects of your freelancing business and a link to your website, so potential customers can learn more about you. 

b. Network Among Your Peers 

Being a competent freelancer is only part of the equation for finding clients. 

You also need to be able to network among your peers and establish relationships with potential customers. 

Starting conversations with your contacts and making yourself visible will help you get your foot in the door and generate word-of-mouth referrals. 

c. Join Professional Communities 

Look for online or in-person forums and communities related to your field. This is a great way to interact with those who are potential employers in the near future. 

Post questions, answer queries, and share updates about your business to ensure your skills and services reach a wider audience.

For example, if you are in Cape Town, you can check upcoming business and networking events here.

d. Utilize Job Boards 

Online job boards are a hot spot for finding short-term and long-term freelance gigs. 

Check job boards regularly so you don’t miss out on any lucrative job postings. For example, at Upwork, go create your profile and upload the portfolio.

Then start submitting proposals.

Other top freelancing platforms in South Africa include:

  • Fiverr
  • ProBlogger
  • Behance
  • No Sweat
  • Nichemarket

e. Create Content Like a Pro 

Regularly churning out quality blog posts, articles, and other content pieces related to your niche is the key to establishing credibility and driving organic traffic. 

A content strategy will help you attract more leads and keep you well ahead of the competition. 

It is also a way for clients to see examples of your work, especially if you are a writer.

f. Make It Easy for Customers To Contact You

Set up an email address specifically for business inquiries for prospective customers to easily reach out to you.

You should also include your contact details on your website, with a clear CTA that encourages potential customers to get in touch.

And an onboarding system in place to help qualify leads.

g. Make Sure You’re Visible 

Finally, make an effort to be visible. 

Start by creating a professional website for your business and then submit it to relevant search engines. This will ensure that potential customers can easily find and connect with you. 

You should also contribute to industry-specific discussion forums and comment on other blogs.

These are some of the most effective ways to find clients as a freelancer in South Africa. 

With a strategic and organized approach, you can ensure that you stay connected and always have a steady stream of clients flowing in.


Freelancing is an exciting and rewarding career choice that is becoming increasingly popular in South Africa. It offers great flexibility and the potential to earn more than you would in a full-time job.

To become a successful freelancer in South Africa, you need to find your niche, set up your business, create a business plan, network and market your business, find clients and build a reputation. By following these steps, you can position yourself for success in the freelancing market and take advantage of its many benefits.

Freelancing in South Africa FAQs

What is freelancing in South Africa?

Freelancing in South Africa is a great way to make money while being your boss. You can work from home or anywhere else, and you can choose when, where and how much you work. There are lots of opportunities available in the freelancing industry, from web design and development to writing and graphic design. It’s an exciting way to make a living!

How does freelancing work in South Africa?

Here’s how freelancing in South Africa works: first, you find a freelancing opportunity that fits your skills and interests. Then, you sign up with a freelance platform, such as Upwork, People Per Hour, Fiverr, or Freelancer. Once you’re set up, you can start bidding on projects or tasks. Once accepted, you’ll be able to work remotely and get paid on time! It’s that easy!

How do freelancers make money in South Africa?

Freelancers in South Africa have a variety of ways to make money. Many freelancers offer web design, graphic design, writing, editing, and consulting services. Freelancers can also find work through online job boards or by networking with other professionals in their field. Additionally, some freelancers may start their own businesses and offer services directly to clients. Freelancing is becoming increasingly popular in South Africa due to its flexibility and the ability to work from home or anywhere with an internet connection. With the right skills and dedication, freelancers can make a good living while enjoying the freedom of working for themselves.

How do you land freelancer jobs in South Africa?

The best place to start your search for freelancing jobs is online. Dozens of websites connect freelancers with companies and clients looking for help with specific projects or tasks. Take some time to look through the job postings and see what strikes your interest. You can also use these platforms to build your portfolio and showcase your skillsets. 

You should also consider attending networking events, such as conferences and seminars, where you can make valuable connections with people in the industry who may help you find work or lead you down a path toward success.

Do freelancers need to pay tax in South Africa?

Yes, freelancers in South Africa must pay taxes on their income. This is because the South African Revenue Service (SARS) considers freelancers self-employed and liable for taxes. Freelancers must register as a taxpayer with SARS and submit an annual tax return. They must also keep accurate records of their income and expenses to calculate their taxable income. Freelancers may also be required to make provisional tax payments throughout the year, depending on their estimated taxable income. It is important for freelancers to understand their obligations when paying taxes in South Africa, as failure to do so can result in hefty fines or even criminal prosecution.

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About the author

Kevin is a location independent freelancer, blogger, and side hustler located in South Africa. Originally from Kenya, he worked as a digital marketing developer for 5 years before making the leap to full-time freelancing.

Kevin has been featured in publications like Entrepreneur Magazine and The South African for his work promoting freelancing and side hustles in South Africa. When he's not working with clients or updating Freelancian, you can find him exploring new destinations as a digital nomad.

Want to share your own freelancing or side hustle story? Have a question for Kevin? Just want to say hello? You can contact Kevin and the Freelancian team at:

Email: [email protected]
X: @freelancian

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